The Bayer 04 professionals Aleix Garcia, Emiliano Buendia, and Kristin Kögel from the Werkself women's team competed against each other and had to navigate through specially designed Niedax cable tray obstacles to set the fastest time.

You can watch the video on YouTube.

From a marketing perspective, the objective was to familiarize the Bayer 04 fans with the Niedax brand in the emotional environment of soccer. By integrating the cable trays into the challenge, the Niedax brand is presented in an innovative and entertaining way.

The video was promoted on Bayer 04's social media channels and published on the club's own “Werkself TV” channel and in the club app. The campaign aims to improve awareness of the Niedax brand within the club environment and enhance its image among fans. This strengthens the relationship with the club's supporters for further measures within the partnership and increases brand visibility.

Read more about our partnerships in sport here.

Niedax Group + Bayer 04 Leverkusen: Connected with certainty!