Partnership between Niedax and Bayer 04 Leverkusen celebrates 25th anniversary

Bruno Reufels, CEO of Niedax Group and Stefan Kießling, Management "Coordination License" of Bayer 04 Leverkusen

Partnership between Niedax and Bayer 04 Leverkusen celebrates 25th anniversary

The sponsoring partnership between Niedax and Bayer 04 Leverkusen turns a quarter of a century.

In 1997, Niedax GmbH & Co. KG and the internationally renowned Bundesliga soccer team Bayer 04 Leverkusen concluded their first sponsoring agreement. Over the years, the cooperation has been further expanded, so that the Niedax Group is now a partner in the sponsors' club at Bayer 04 Leverkusen and is present through advertising on the boards as well as its own box in the BayArena. As part of the Niedax Group's brand relaunch, the logo will have an even greater presence in the future thanks to the corporate color cyan.

"Many of our customers, partners, as well as myself and our employees, are enthusiastic soccer fans," says Bruno Reufels, CEO of Niedax Group. "We are not the only ones: No other sport is as popular as soccer in Germany and internationally. That is why we are pleased to have Bayer 04 Leverkusen as a strong partner in sports that we can support with our commitment."

The Niedax Group has been sponsoring regional as well as national soccer clubs for many years. As one of the world's leading players in the cable management systems market, the Niedax Group knows how to play Champions League and supports the major soccer clubs in Europe's top divisions.