The Niedax Group has been taking on social responsibility as a partner of sport for decades – both at regional and national level.
As a company with strong roots in our home region, we are convinced that sport plays an important role in the personal development of children and young people - from social integration and teaching social values to a healthy lifestyle. Last but not least, many Niedax trainees and employees are involved as active members or representatives in regional sports clubs.
Official sleeve partner of Bayer 04 Leverkusen
Rooted in the Rhineland, grounded and strategically far-sighted work has made it to an absolute top level both nationally and internationally: this is what connects the Niedax Group with the Bundesliga football team Bayer 04 Leverkusen.
The Niedax Group entered into its first cooperation with the so-called Werkself back in 1997. Over the course of the cooperation, both sides continuously expanded their successful relationship at various sponsorship levels. For the 2024/2025 season, our company became the official sleeve partner of Bayer 04 Leverkusen. You can find more information about the sleeve partnership here.
As an official premium partner, Niedax also supports the Bayer 04 women's team in the Google Pixel Women's Bundesliga and is also present on the jerseys of the U17 and U19 youth teams as well as the #B04eSports team of Bayer 04 as the official sleeve partner. In addition to numerous advertising and marketing rights, Niedax has its own box in the BayArena.
Geissbock partner of 1. FC Köln
The Niedax Group is also active as a sponsor of the traditional club 1. FC Köln: since the 2022/2023 season, our company has been the official Geissbock partner of Cologne's famous football club, currently playing in Germany's second division. The partnership includes, beyond other rights, digital advertising boards. Niedax also has box seats in the RheinEnergieSTADION.
Official sleeve partner of SpVgg Unterhaching
For the second half of the 2024/2025 season, Niedax is supporting the third-division football club SpVgg Unterhaching as an official sleeve partner. In addition to being visible on the Unterhaching jersey, the Niedax logo can also be seen on advertising boards and other advertising materials in the stadium near Munich.
Supporting the soccer clubs in Linz and Roßbach
We have been a premium sponsor of the local football club VfB Linz since 2018. The ambitious first men's team offers young talents from the region a competitive challenge.
We also support SV Roßbach/Verscheid. Niedax has long been a jersey sponsor of the minor league soccer team from near Linz on the Rhine.
International: Naming rights partner for top Italian rugby team
The Niedax Group is also active internationally as a partner in sport: the Italian joint venture of the Niedax Group, FEMI-CZ, has been supporting the Rugby Union team FEMI-CZ Rugby Rovigo Delta for over 30 years as part of its sponsorship activities - since 2010 as a naming rights partner.
The club from the northern Italian city of Rovigo was founded in 1935 and is one of the most renowned rugby union teams in Italy, having won 14 national titles. The club last won the championship in 2023.
