The Niedax Group has been taking on social responsibility as a partner of sport for decades – both at regional and national level.
As a company with strong roots in our home region, we are convinced that sport plays an important role in the personal development of children and young people - from social integration and teaching social values to a healthy lifestyle. Last but not least, many Niedax trainees and employees are involved as active members or representatives in regional sports clubs.
Official sleeve partner of Bayer 04 Leverkusen
Rooted in the Rhineland, grounded and strategically far-sighted work has made it to an absolute top level both nationally and internationally: this is what connects the Niedax Group with the Bundesliga football team Bayer 04 Leverkusen.
The Niedax Group entered into its first cooperation with the so-called Werkself back in 1997. Over the course of the cooperation, both sides continuously expanded their successful relationship at various sponsorship levels. For the 2024/2025 season, our company became the official sleeve partner of Bayer 04 Leverkusen. You can find more information about the sleeve partnership here.
As an official premium partner, Niedax also supports the Bayer 04 women's team in the Google Pixel Women's Bundesliga and is also present on the jerseys of the U17 and U19 youth teams as well as the #B04eSports team of Bayer 04 as the official sleeve partner. In addition to numerous advertising and marketing rights, Niedax has its own box in the BayArena.
Business club partner of 1. FC Köln
The Niedax Group is also active as a sponsor of the traditional club 1. FC Köln: since the 2022/2023 season, our company has been partner of Cologne's famous football club, currently playing in the Bundesliga. Niedax welcomes its guests in its own box at the RheinEnergieSTADION.
Supporting the soccer clubs in Linz and Roßbach
We have been a premium sponsor of the local football club VfB Linz since 2018. The ambitious first men's team offers young talents from the region a competitive challenge.
We also support SV Roßbach/Verscheid. Niedax has long been a jersey sponsor of the minor league soccer team from near Linz on the Rhine.
Commitment to the Olympics in Germany
As a German family-owned company, we support the German Olympic Sports Confederation in its efforts to bring the Olympic and Paralympic Games to our country. The Olympics represent much more than just athletic excellence — they are a symbol of solidarity, fairness, diversity, and the power to connect people across borders. We are convinced that such an event in Germany offers enormous opportunities for innovation, economic stimulus, and international visibility. That is why we are committed, as a partner of the initiative, to a bid that not only strengthens sport but also provides sustainable impetus for our business location and our competitiveness.
As a globally active company with regional roots, we want to do our part to make the Olympics in Germany a reality — as a sign of progress, community, and shaping the future.
International: Naming rights partner for top Italian rugby team
The Niedax Group is also active internationally as a partner in sport: the Italian joint venture of the Niedax Group, FEMI-CZ, has been supporting the Rugby Union team FEMI-CZ Rugby Rovigo Delta for over 30 years as part of its sponsorship activities - since 2010 as a naming rights partner.
The club from the northern Italian city of Rovigo was founded in 1935 and is one of the most renowned rugby union teams in Italy, having won 14 national titles. The club last won the championship in 2023.
