Since its foundation in 1920, the Niedax Group has been family-owned. Continuity and vision: These values not only characterize the corporate history of the Niedax Group, but also its management organization.
Bruno Reufels
Chairman of the Management Board, CEO
Since 2005, Bruno Reufels has been Chairman of the Management Board and responsible for sales of cable support systems in Germany and thus for the wholesale business and the infrastructure sector. His area of responsibility also includes logistics, purchasing and the commercial areas of the subsidiaries.
Alexander Horn
Managing Director Technology
Partner Alexander Horn, grandson of the founding father Fritz Axthelm, has been responsible for the areas of technology and production as well as the integrated management systems in his function as managing director since 2005.
Adrian Lowiner
Managing Director International Sales
Adrian Lowiner has complemented the management team since 2021. He is responsible for international sales of cable laying systems, with the exception of the regions Germany, North and Central America, and Africa.
Cornelius Steele
Managing Director North America & Africa
As a member of the Management Board, Cornelius Steele is responsible for sales in the North America and Africa regions and will continue to drive the Group's expansion in these growth markets.
Philipp Stiehl
Managing Director Distribution
Philipp Stiehl was previously responsible for the Group's reporting and has taken over the distribution business of R&M Electrical Group Ltd. since 2023. Alongside Alexander Horn, he is the second shareholder in the Group to be part of the Management Board.
Marina Reufels
Managing Director International Marketing & Digitalization
Marina Reufels has complemented the management team since 2023 and is responsible for the areas of digitalization and international marketing.
